Product Designer at Gatik

Hey! I'm Kimothy

Goran Babarogic Product UX Designer

Product Designer at Gatik

Hey! I'm Kimothy

Goran Babarogic Product UX Designer

Product Designer at Gatik

Hey! I'm Kimothy

Goran Babarogic Product UX Designer

Case Studies

Omni: Autonomous Logistics

The goal is to streamline and optimize logistics processes for delivering goods autonomously.

It aims to enhance efficiency, reduce delivery times, and lower costs for Gatik's major customers by seamlessly integrates with existing supply chain operations, offering a scalable and flexible solution to meet the varied needs of its customers.

Premium UX Template for Framer

Project Type

Web App

Year

2022 - present

Motional: In-Car Tablet Display

The primary goal was to elevate the passenger experience by addressing the specific needs and concerns that arise in the context of autonomous driving.

We aimed to create an intuitive, informative, and engaging interface that reassures passengers, offers them control over their ride, and enhances their overall perception of self-driving vehicles.

Premium UX Template for Framer

Project Type

Native App

Year

2020 - 2021

ConsoliDoc: Medical Record Management

ConsoliDoc requests, receives, and digitizes records from all precisely visited medical facilities. Collected information is securely uploaded to a secure patient portal, to be accessed, managed, and shared by the user. The goal of the dashboard was to streamline user experience of requesting and managing records.

Premium UX Template for Framer

Project Type

Dashboard

Year

2021


Motional: In-Car Tablet Display

The primary goal was to elevate the passenger experience by addressing the specific needs and concerns that arise in the context of autonomous driving.

We aimed to create an intuitive, informative, and engaging interface that reassures passengers, offers them control over their ride, and enhances their overall perception of self-driving vehicles.

Project Type

Native App

Year

2020 - 2021

Premium UX Template for Framer

Maluti-X: Application Desktop Client

Woolworths South Africa wanted to create a desktop client that allowed their customers and clients to purchase product "modules" (applications) for their varied business needs.

Premium UX Template for Framer

Project Type

Desktop Client

Year

2021

Omni: Autonomous Logistics

The goal is to streamline and optimize logistics processes for delivering goods autonomously.

It aims to enhance efficiency, reduce delivery times, and lower costs for Gatik's major customers by seamlessly integrates with existing supply chain operations, offering a scalable and flexible solution to meet the varied needs of its customers.

Premium UX Template for Framer

Project Type

Web App

Year

2022 - present

Motional: In-Car Tablet Display

The primary goal was to elevate the passenger experience by addressing the specific needs and concerns that arise in the context of autonomous driving.

We aimed to create an intuitive, informative, and engaging interface that reassures passengers, offers them control over their ride, and enhances their overall perception of self-driving vehicles.

Premium UX Template for Framer

Project Type

Native App

Year

2020 - 2021

ConsoliDoc: Medical Record Management

ConsoliDoc requests, receives, and digitizes records from all precisely visited medical facilities.

Collected information is securely uploaded to a secure patient portal, where it can beaccessed, managed, and shared by the user. The goal of the dashboard was to remove the headache from an individual having to request and manage records.

Premium UX Template for Framer

Project Type

Dashboard

Year

2021

Motional: In-Car Tablet Display

The primary goal was to elevate the passenger experience by addressing the specific needs and concerns that arise in the context of autonomous driving.

We aimed to create an intuitive, informative, and engaging interface that reassures passengers, offers them control over their ride, and enhances their overall perception of self-driving vehicles.

Project Type

Native App

Year

2020 - 2021

Premium UX Template for Framer
Premium UX Template for Framer

Maluti-X: Application Desktop Client

Woolworths South Africa wanted to create a desktop client that allowed their customers and clients to purchase product "modules" (applications) for their varied business needs.

Project Type

Desktop Client

Year

2021

Omni: Autonomous Logistics

The goal is to streamline and optimize logistics processes for delivering goods autonomously.

It aims to enhance efficiency, reduce delivery times, and lower costs for Gatik's major customers by seamlessly integrates with existing supply chain operations, offering a scalable and flexible solution to meet the varied needs of its customers.

Premium UX Template for Framer

Project Type

Web App

Year

2022 - present

Motional: In-Car Tablet Display

The primary goal was to elevate the passenger experience by addressing the specific needs and concerns that arise in the context of autonomous driving.

We aimed to create an intuitive, informative, and engaging interface that reassures passengers, offers them control over their ride, and enhances their overall perception of self-driving vehicles.

Premium UX Template for Framer

Project Type

Native App

Year

2020 - 2021

ConsoliDoc: Medical Record Management

ConsoliDoc requests, receives, and digitizes records from all precisely visited medical facilities. Collected information is securely uploaded to a secure patient portal, to be accessed, managed, and shared by the user. The goal of the dashboard was to streamline user experience of requesting and managing records.

Premium UX Template for Framer

Project Type

Dashboard

Year

2021


Motional: In-Car Tablet Display

The primary goal was to elevate the passenger experience by addressing the specific needs and concerns that arise in the context of autonomous driving.

We aimed to create an intuitive, informative, and engaging interface that reassures passengers, offers them control over their ride, and enhances their overall perception of self-driving vehicles.

Project Type

Native App

Year

2020 - 2021

Premium UX Template for Framer

Maluti-X: Application Desktop Client

Woolworths South Africa wanted to create a desktop client that allowed their customers and clients to purchase product "modules" (applications) for their varied business needs.

Premium UX Template for Framer

Project Type

Desktop Client

Year

2021

Process

I find the end-to-end process of bringing the vision of a product to life highly rewarding. User-centred solutions are the highly challenging, but are ultimately the foundation of great digital experiences.

  • 01

    Discover

    Deep dive into user needs and market trends through qualitative and quantitative research. Synthesize insights to define clear, actionable problem statements. Prioritize empathy and understanding to ensure solutions are user-centric and data-driven.

  • Define

    Leverage creative brainstorming techniques to generate innovative solutions. Develop rapid prototypes to explore concepts and iterate based on feedback. Emphasize collaboration and cross-functional input to refine ideas and ensure feasibility.

    02

  • Develop

    Craft detailed designs with a focus on usability, accessibility, and aesthetics. Conduct rigorous usability testing and iterate based on user feedback to validate solutions. Apply principles of design thinking to ensure products are both desirable and practical.

    03

  • Deliver

    Collaborate closely with engineering teams to ensure designs are implemented as intended. Monitor KPIs post-launch to gauge success and identify areas for improvement. Foster a culture of continuous learning and iteration to enhance product quality.


    04

Process

I find the end-to-end process of bringing the vision of a product to life highly rewarding. User-centred solutions are the highly challenging, but are ultimately the foundation of great digital experiences.

01

Discover

Deep dive into user needs and market trends through qualitative and quantitative research. Synthesize insights to define clear, actionable problem statements. Prioritize empathy and understanding to ensure solutions are user-centric and data-driven.

Develop

Craft detailed designs with a focus on usability, accessibility, and aesthetics. Conduct rigorous usability testing and iterate based on user feedback to validate solutions. Apply principles of design thinking to ensure products are both desirable and practical.

03

Define


Leverage creative brainstorming techniques to generate innovative solutions. Develop rapid prototypes to explore concepts and iterate based on feedback. Emphasize collaboration and cross-functional input to refine ideas and ensure feasibility.

02

Deliver

Collaborate closely with engineering teams to ensure designs are implemented as intended. Monitor KPIs post-launch to gauge success and identify areas for improvement. Foster a culture of continuous learning and iteration to enhance product quality.


04

Process

I find the end-to-end process of bringing the vision of a product to life highly rewarding. User-centred solutions are the highly challenging, but are ultimately the foundation of great digital experiences.

  • 01

    Discover

    Deep dive into user needs and market trends through qualitative and quantitative research. Synthesize insights to define clear, actionable problem statements. Prioritize empathy and understanding to ensure solutions are user-centric and data-driven.

  • Define

    Leverage creative brainstorming techniques to generate innovative solutions. Develop rapid prototypes to explore concepts and iterate based on feedback. Emphasize collaboration and cross-functional input to refine ideas and ensure feasibility.

    02

  • Develop

    Craft detailed designs with a focus on usability, accessibility, and aesthetics. Conduct rigorous usability testing and iterate based on user feedback to validate solutions. Apply principles of design thinking to ensure products are both desirable and practical.

    03

  • Deliver

    Collaborate closely with engineering teams to ensure designs are implemented as intended. Monitor KPIs post-launch to gauge success and identify areas for improvement. Foster a culture of continuous learning and iteration to enhance product quality.


    04

Skills

Skills

UX/UI Design

UX/UI Design

UX/UI Design

Product Design

Product Design

Product Design

Design Systems

Design Systems

Design Systems

Figma

Figma

Figma

Prototyping

Wireframing

Wireframing

Wireframing

Motion Design

Branding

Branding

Branding

Illustration

Illustration

Illustration

Unity 3D

Unity 3D

Unity 3D

Cinema 4D

Cinema 4D

Cinema 4D

Unreal Engine 5

Unreal Engine 5

Unreal Engine 5

Adobe Creative Suite

Adobe Creative Suite

Adobe Creative Suite

+ More

+ More

+ More

Experience

Experience

Product Designer

Product Designer

Product Designer

Gatik

Gatik

Gatik

Jan 2023 - Present

Jan 2023 - Present

  • Spearheaded the design and launch of the first version of Gatik's Omni app (a desktop/mobile app to monitor, track, and control large fleets of trucks operating autonomously).

  • Successfully led end-to-end design process (discovery, ideation, mid and hi-fi screens, and implementation) involving 100+ screens that showcased features and use cases designed to solve for a diverse set of user needs.

  • Created a multi-year feature roadmap for the next four major releases of Omni, including a modular design meant to scale with this roadmap.

  • Initiated, implemented and established a comprehensive design system built for scalability and longevity that applies to all digital products within Gatik.

  • Conducted extensive user research, driving the product's ideation, prototyping, and testing phases by interviewing users across 40+ personas through interviews, moderated and unmoderated usability testing that identified users’ opportunities and pain points.

  • Achieved a 71% decrease in time spent on manual workflows and a 25% increase in task completion speed for customer and Gatik’s internal Ops team, demonstrating the tangible impact of the Omni platform.

  • Utilized data analytics from LogRocket to enhance app performance, incorporating user feedback to increase operational efficiency while using the app.

  • Spearheaded the design and launch of the first version of Gatik's Omni app (a desktop/mobile app to monitor, track, and control large fleets of trucks operating autonomously).

  • Successfully led end-to-end design process (discovery, ideation, mid and hi-fi screens, and implementation) involving 100+ screens that showcased features and use cases designed to solve for a diverse set of user needs.

  • Created a multi-year feature roadmap for the next four major releases of Omni, including a modular design meant to scale with this roadmap.

  • Initiated, implemented and established a comprehensive design system built for scalability and longevity that applies to all digital products within Gatik.

  • Conducted extensive user research, driving the product's ideation, prototyping, and testing phases by interviewing users across 40+ personas through interviews, moderated and unmoderated usability testing that identified users’ opportunities and pain points.

  • Achieved a 71% decrease in time spent on manual workflows and a 25% increase in task completion speed for customer and Gatik’s internal Ops team, demonstrating the tangible impact of the Omni platform.

  • Utilized data analytics from LogRocket to enhance app performance, incorporating user feedback to increase operational efficiency while using the app.

  • Spearheaded the design and launch of the first version of Gatik's Omni app (a desktop/mobile app to monitor, track, and control large fleets of trucks operating autonomously).

  • Successfully led end-to-end design process (discovery, ideation, mid and hi-fi screens, and implementation) involving 100+ screens that showcased features and use cases designed to solve for a diverse set of user needs.

  • Created a multi-year feature roadmap for the next four major releases of Omni, including a modular design meant to scale with this roadmap.

  • Initiated, implemented and established a comprehensive design system built for scalability and longevity that applies to all digital products within Gatik.

  • Conducted extensive user research, driving the product's ideation, prototyping, and testing phases by interviewing users across 40+ personas through interviews, moderated and unmoderated usability testing that identified users’ opportunities and pain points.

  • Achieved a 71% decrease in time spent on manual workflows and a 25% increase in task completion speed for customer and Gatik’s internal Ops team, demonstrating the tangible impact of the Omni platform.

  • Utilized data analytics from LogRocket to enhance app performance, incorporating user feedback to increase operational efficiency while using the app.

Creative Designer

Creative Designer

Creative Designer

Oct 2021 - Jan 2023

Oct 2021 - Jan 2023

Led Gatik's brand redesign, crafting a unique visual identity that distinguishes us in the market by:

  • Developed a standout brand strategy with distinctive colors, typography, and imagery, which led to a significant increase in brand recognition.

  • Overhauled the corporate website design and improved user experience and visitor engagement.

  • Achieved brand consistency across all platforms and materials, notably with Gatik’s new truck wraps and initiated a brand microsite that streamlined design resources.

  • Produced digital and print marketing materials that surged brand engagement, reflected in increased social media activity and higher conversion rates.

UI Designer

UI Designer

UI Designer

Motional

Motional

July 2020 - July 2021

July 2020 - July 2021

  • Led UI design for major interactive features for Motional's Passenger UX project, concepting and defining users’ experience riding in Motional’s autonomous vehicles (AVs).

  • Ensured brand coherence across UI within the vehicle and mobile app, aligning with Motional's identity for a consistent user experience.

  • Led user research with 100+ participants, adopting a user-centered design approach focused on the topics of safety, accessibility, and trust.

  • Facilitated cross-functional collaboration, working closely with engineering and product management to tackle development and implementation challenges.

  • Developed an inclusive, accessible design system for the Passenger Display, setting industry standards for user experience in autonomous vehicles.

  • Achieved a 30% increase in passenger satisfaction, establishing new benchmarks for in-vehicle experience and demonstrating the value of user-centered design.

UX / UI Designer

UX / UI Designer

UX / UI Designer

ConsoliDoc

ConsoliDoc

Jun 2021 - Jan 2022

Jun 2021 - Jan 2022

  • Crafted an intuitive patient dashboard that enhanced and improved the user experience of gathering, sharing and accessing patients’ varied medical records securely and digitally.

  • Drove usability testing, resulting in a 40% boost in user onboarding efficiency.

Lead Designer | ConsoliDoc

June 2021 — Jan 2022

  • Established brand guidelines (logo, colour, iconography, typography, graphic elements, photography, and UI components).

  • Created wireframes for new website design to include all of the product's latest features.

  • Ensured that the design was built for responsive.

  • Created visual UI of the new website including illustrations, photography, and custom icons.

  • Led hand-off process to developers using tools such as Zeplin and zeroheight.

  • Built Curus Dashboard (a employee-focused product where administrators could

manage users / employees' subscriptions to the ConsoliDoc product) - wireframes (low,

mid and high fidelity), prototype, journey and empathy maps.

Product Designer | Maluti-X

Aug 2021 — Dec 2021

  • Established brand guidelines (logo, colour, iconography, typography, graphic elements, photography, and UI components).

  • Created wireframes for new website design to include all of the product's latest features.

  • Ensured that the design was built for responsive.

  • Created visual UI of the new website including illustrations, photography, and custom icons.

  • Led hand-off process to developers using tools such as Zeplin and zeroheight.

  • Built Curus Dashboard (a employee-focused product where administrators could manage users / employees' subscriptions to the ConsoliDoc product) - wireframes (low, mid and high fidelity), prototype, journey and empathy maps.

Frequently asked questions

What is your design process?

What tools and software do you use for UX design?

How do you measure the success of your UX designs?

What is your experience with design systems?

Want to get in touch?

Want to get in touch?

Or check out my personal Instagram or reach out via e-mail!

© 2024. Designed by Kimothy Wu.